Creative Concept Development
Storytelling & Scripting
Storyboard Illustration
Video Brand Guidelines
Locations & Talent Sourcing
Videos are a powerful way to connect with your audience and inspire them to take action. However, to be successful, videos must be relevant, engaging, and delivered at precisely the right moment. At Skycast Productions, we offer a full line of services to strategically plan, produce, and distribute your videos on time and on budget.
Creative concept development is about designing an idea that’s engaging, useful, and entertaining for your audience. It begins with developing a solid understanding of who the audience is, what messages will resonate with them, and how the video will fit within a larger marketing strategy.
Our brains are hardwired to understand and emotionally respond to stories. That’s what makes storytelling so powerful. When it comes to storytelling, we know what works and we’ll create a script to bring your story to life.
Before we begin production, we assemble a professional storyboard illustration to map out your video. This helps everyone visualize the story, sequencing, and design elements, and lets us make adjustments before we start shooting.
If you have existing brand guidelines for your business, we can help expand them to incorporate video. This will ensure your videos reflect your company’s voice and tone, and use colours, typefaces, and graphics that your audience expects from your brand.
With decades of experience negotiating talent and scouting locations, we’ll offer you the right people and settings to bring your story to life. We can provide a diverse group of union and non-union actors, state-of-the-art stages, and turnkey broadcast studios, so that your outcome is second to none.
Producing an online segment is a valuable way to sell your products and gain brand awareness. It’s also a great way to include demonstrations and testimonials that drive sales. After we produce your video, we’ll help you distribute it across multiple channels, including YouTube, for a cohesive campaign.
Integrating high-quality video into your website or next social media campaign is an exciting way to connect with your audience. In fact, social marketers are turning to video more so than ever to gain leads and conversions. We can help you produce a creative and strategic video that stands out from the crowd.
Commercial advertising on broadcast networks remains a valuable way to reach large, diverse audiences. Having amassed decades of experience working with major networks, we not only produce exceptional commercial but also help our clients secure exclusive broadcast airspace.
Producing short form (under 120 seconds) or long form (over 120 seconds) infomercials is a wonderful way to introduce your product and showcase its unique attributes. We can help you create a powerful infomercial that lets you to demonstrate your product, generate leads, and build your brand.
Corporate and sales videos is an important component of our work. We produce a wide variety of these videos, including business overview videos, customer testimonial videos, product demonstration videos, product launch videos, exhibition videos, and presenter videos.
If you’ve got a team to train or customers to support, we can help you by producing a well-paced, step-by-step demonstration or screencast video. Screencast videos are especially useful if you’re training users on how to use new software or web applications.
When you choose to produce an on-location business feature, we will send a reporter, technical team, and equipment directly to your worksite. Business features are typically 30, 60, or 120 seconds long and aim to showcase your products and services through entertaining on-site interviews and demonstrations.
We have the tools, experience, and capabilities to produce high-end, live professional sports broadcasts. This includes providing play-by-play voices and securing airspace on either traditional or online networks.
We love creating new and exciting programming for online or network broadcast audiences. From documentaries and news-driven specials, to entertainment and magazine shows, we can help you produce a series to showcase your business, event, or brand.
Telling better stories means dedicating time and care to post-production editing. Our in-house creative editors and specialists will edit your video so that the sequencing helps to unravel the story in a way that resonates with your audience.
Adding motion graphics to your video can help catch your audience’s attention and sell your product by offering a high-end feel to your video production. We have the in-house design and animation capabilities to bring your project to life using either 2D or 3D animations, while always ensuring that we align with your video brand guidelines.
After filming your video, a colour correction is often needed to balance out the colours and tones. Or, if you want to convey a specific emotion, colours can be edited to create a unique, cohesive feel. Our creative editors take care of this important post-production task from start to finish.
Audio post-production is critical to producing high-quality videos. During the process of sound production, we undertake sound design, editing, mixing, and the addition of music or effects to support the overall tone and emotion of the video.
Using a strategic approach, we will help you plan and distribute your video across multiple media channels to ensure an effective and cohesive campaign. Whether you want to distribute on traditional broadcast networks, online platforms, or a mixture of both, we will take care of the process from start to finish.
More than simply a video supplier, we create long-lasting collaborative relationships to deliver start-to-finish video solutions.
Contact us today to start telling better stories.