Creative concept development is about designing an idea that’s engaging, useful, and entertaining for your audience. It begins with developing a solid understanding of who the audience is, what messages will resonate with them, and how the video will fit within a larger marketing strategy.

Our brains are hardwired to understand and emotionally respond to stories. That’s what makes storytelling so powerful. When it comes to storytelling, we know what works and we’ll create a script to bring your story to life.

Before we begin production, we assemble a professional storyboard illustration to map out your video. This helps everyone visualize the story, sequencing, and design elements, and lets us make adjustments before we start shooting.

If you have existing brand guidelines for your business, we can help expand them to incorporate video. This will ensure your videos reflect your company’s voice and tone, and use colours, typefaces, and graphics that your audience expects from your brand.

With decades of experience negotiating talent and scouting locations, we’ll offer you the right people and settings to bring your story to life. We can provide a diverse group of union and non-union actors, state-of-the-art stages, and turnkey broadcast studios, so that your outcome is second to none.